Centre Point, built in 1966, is one of the landmarks in the West End of London and has been listed as a Grade II protected building in the UK. In recent years, Centre Point has been transformed by the London developer Almacantar and meticulously designed by Conran & Partners.

Centre Point is located at the heart of the West End, visible from miles around, and is the geographic, creative, and cultural center of London. The theatres of the West End, the shops of Mayfair, and the restaurants of Soho and Fitzrovia are all within walking distance.

It is the tallest residential tower in the West End, standing over 34 stories high, offering unparalleled views of the London skyline. The tower has opened up to a new public square, lined with high-end retailers and restaurants, and the new Crossrail connection at Tottenham Court Road will enable travelers to reach Heathrow Airport in under 30 minutes.